OK Go and Chevrolet: Modern marketing and social media scalability principles at their finest

The Super Bowl is one of the most watched television events nearly every year, often viewed in more than 40 million households. This year was no exception, breaking the record for the most watched program in the history of television with 111.3 million individual viewers. For many people (read: those of us who could not care less about football), the commercials are as anticipated, if not more so, as the actual game itself. Each year, companies compete for coveted 30-second spots during...